Many webmasters focus only on the most popular keywords, related to their site’s niche because these are the keywords that have the potential to bring them the most traffic. At first glance, it seems much easier to optimize for one or two major and popular keywords rather than for hundreds of long-tail keywords. However, this is mistake that could render all your SEO efforts futile!
The power of long-tail keywords and how to optimize for them like the BIG BOYS:
THE THEORY BEHIND THE LONG-TAIL KEYWORDS
Naturally, whatever we do, we will still get some traffic from long-tail keywords, but not quite as much as we can if we focus more seriously on them. There are several advantages in using long-tail keywords and the main one is that they can bring you some laser targeted hits; many of the users, who search for these keywords, are already ready to buy product or services and are just shopping around. This makes them the best visitors for your site and all you have to do is make sure that you turn as many of them into buyers as you possibly can. Using long-tail keywords also gives your site great authority and will help it survive any future SE algorithm updates. Having a site with quality content, which is written around hundreds (or thousands) of related keywords will give it much higher authority compared to a site with “thinner content” or content, written around one or two major keywords.
Yet another reason to use long-tail keywords is the better chance your site has to rank well for many of them. When you are optimizing only for one main keyword, your competition is likely to be much stiffer and it could easily take you years to rank your website and even if you succeed, there is no guarantee that you will keep your rankings for long. Ranking for many long-tails also ensures that your site traffic fluctuations will not be very drastic, even though they are still possible.
HOW TO OPTIMIZE ANY WEBSITE FOR LONG-TAIL KEYWORDS
1. Long-tail keywords discovery
- Take the time to run proper keyword research. Using Keyword Snooper together with Google Keyword Planner will make your job easier. Add a project to Keyword Snooper, using your MAIN keyword and harvest some long-tail keywords – your list will usually be a few hundred keywords long. This will be our base list.
- Use some common sense to build secondary lists. If your site is all about cameras, make sure that you compile several secondary keyword lists around any accessory and product that your site visitors might be interested in. For instance, you can build lists by using seed phrases such as “camera batteries,” “zoom lenses,” “camera bag,” “holster camera bags,” “camera memory,” and so on.
- Merge your base list and your secondary lists together. Export them into Google Keyword Planner and import them back to Keyword Snooper. Now, it is time to get rid of the keywords that are too competitive or have miniscule amount of monthly searches. What keywords to keep and what keywords to remove from your final list? Ideally, you would want low-competition keywords with at least 2,000 exact monthly searches, but they are not always easy to find, so you can keep keywords with low to medium competition and even lower monthly searches. SEO is costly, so choose your battles carefully – if you decide to go after some very competitive keywords, make sure that you know you are prepared to put in a lot of time and / or money.
2. Building your website
- Check your competition. While you might think you have discovered some golden keywords, make sure to check the sites that rank on page one on Google and examine their links, authority, size, domain age, and other important factors so that you know who you are going up against.
- Optimize your main page (your index page) for your main keyword. Then start building your pages around some of the long-tail keywords; start with the ones that have low competition and higher monthly searches. They will be the easiest to rank for and this ensures that you will see some money coming in sooner.
- Build backlink not only to your main page, but to each one of your pages and ensure some anchor variations.
- User-generated content is fantastic since it can bring in searches your page is not even optimized for. One way to get user-generated is to allow visitors to comment on your posts and articles.